Aug 13, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 307 - Marketing Communications


A comprehensive study of the different forms of promotion, including advertising, personal selling, sales promotion, public relations, and direct and digital marketing. Students will examine their use in developing and implementing integrated marketing communications programs to influence attitudes and behavior of selected audiences, as part of the overall marketing strategy.
Lecture
Credits: 3
Prerequisite: BUS 240 
Not Liberal Arts Offered in Fall & Spring