Aug 13, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 319 - Sports Marketing


A study of the application of basic marketing concepts to the field of sports and leisure organizations. Topics include the sport consumer, research in sport marketing, the sport product, sports promotion and public relations, and future trends in sports marketing.
Lecture
Credits: 3
Prerequisite: BUS 240 
Not Liberal Arts Offered in Fall & Spring