Dec 05, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 371 - Global Internet Marketing


This course examines how companies and not-for-profit organizations can use the Internet to conduct business around the world. Using an Internet-based format that promotes interactive learning, the course discusses the Internet as a platform for marketing research, marketing planning, product design, pricing, distribution, marketing communications, and online customer relationship marketing. This course can be used as a Marketing or International Business major elective.
Lecture
Credits: 3
Prerequisite: BUS 240