Aug 15, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 385 - Global Green Marketing


Students will investigate the growing field of “green” marketing from a global perspective. Topics include: sustainable business strategy; green product design, branding, and packaging; green advertising and marketing communications; pricing and distribution of eco-friendly goods and services; and marketing of environmental organizations and ideas. Emphasis will be placed on the role and power of consumers to shape a sustainable society through their purchasing, consumption, and disposal behavior. This course can be used as a Marketing or International Business major elective.
Lecture
Credits: 3
Prerequisite: BUS 240