Aug 15, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MSC 323 - Digital Advertising


A comprehensive overview of digital media and advertising, including emerging digital advertising formats and social media marketing tools. Students will learn to develop digital advertising strategies; target consumers; create persuasive social media marketing content; conceptualize, execute, and optimize digital campaigns; and apply metrics to track campaign effectiveness.
Lecture
Credits: 3
Prerequisite: MSC 305  
Offered in the Fall Semester