Oct 15, 2019  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Course Descriptions


At the end of each course description, information is provided to indicate when the course will be scheduled.

Please Note: Schedules are subject to change; consult the Office of the Student Financial Services prior to registration. The Registrar’s website is www.iona.edu/registrar.

Courses designated NLA (non-liberal arts) cannot be applied toward the minimum liberal arts credit requirements. Course prerequisites are included in this listing. Unless otherwise specified, a course does not have a prerequisite.

 

Information Systems and Business Analytics

   •  IS 415 - Big Data Analytics and Business Innovation
   •  IS 420 - Decision Support Systems
   •  IS 425 - Building Client/Server Applications
   •  IS 430 - Managing Network Systems
   •  IS 431 - Building Mobile Business Applications
   •  IS 432 - Application of Information Systems Analysis to Business
   •  IS 435 - Risk Analysis and Decision Technology
   •  IS 440 - Audit and Control of Information Systems
   •  IS 445 - Cybersecurity for Business Resilience
   •  IS 450 - Seminar in Information Systems
   •  IS 461 - Independent Study in Information Systems
   •  IS 462 - Independent Study in Information Systems
   •  IS 463 - Independent Study in Information Systems
   •  IS 465 - Internship in Information Systems

Management

   •  BUS 220 - Principles of Management
   •  BUS 410 - The Role of Business in Contemporary American Society
   •  BUS 470 - Business Policy and Strategy
   •  MNG 305 - Project Management
   •  MNG 315 - Collective Bargaining
   •  MNG 319 - Special Topics in Management
   •  MNG 321 - Organizational Behavior
   •  MNG 328 - Management of Financial Institutions
   •  MNG 330 - Entrepreneurship/Small Business Management
   •  MNG 345 - Introduction to Leadership
   •  MNG 350 - Human Resource Management
   •  MNG 360 - Service Learning Management for Sustainable Development
   •  MNG 380 - Managing Sports Organizations
   •  MNG 406 - Advanced Project Management
   •  MNG 414 - International Management
   •  MNG 415 - International Human Resource Management
   •  MNG 425 - Managerial Decision Making
   •  MNG 446 - The Business and Management of Content Creation in Sports, Entertainment and Media
   •  MNG 450 - Seminar in Management
   •  MNG 451 - Health Care Industry Analysis
   •  MNG 453 - Management of Health Care Organization
   •  MNG 461 - Independent Study in Management
   •  MNG 463 - Independent Study
   •  MNG 465 - Management Internship

Marketing

   •  BUS 240 - Principles of Marketing
   •  MKT 301 - Consumer Behavior
   •  MKT 302 - Personal Selling and Sales Management
   •  MKT 307 - Marketing Communications
   •  MKT 319 - Sports Marketing
   •  MKT 330 - Market Research
   •  MKT 350 - Global Fashion Marketing
   •  MKT 360 - Global Entertainment Marketing
   •  MKT 371 - Global Internet Marketing
   •  MKT 385 - Global Green Marketing
   •  MKT 402 - Direct and Digital Marketing
   •  MKT 403 - Retailing Management
   •  MKT 406 - Current Issues in Marketing
   •  MKT 414 - International Marketing
   •  MKT 416 - International Advertising
   •  MKT 418 - Import and Export Management
   •  MKT 460 - Marketing Strategy and Planning
   •  MKT 463 - Independent Study in Marketing
   •  MKT 465 - Marketing Internship

Mass Communication

(See also Public Communication)

   •  CDS 1139 - Freelance Journalism
   •  MCO 200 - Introduction to Mass Communications
   •  MCO 210 - Advertising
   •  MCO 213 - Public Relations
   •  MCO 225 - Broadcast Media
   •  MCO 230 - Digital Literacy & Practice
   •  MCO 275 - Journalism
   •  MCO 300 - Media Law and Ethics
   •  MCO 305 - Advertising Strategy
   •  MCO 311 - Organizational Communication
   •  MCO 312 - Communication Graphics
   •  MCO 313 - Media Planning and Buying
   •  MCO 314 - Multimedia Communications
   •  MCO 315 - History of Mass Communication
   •  MCO 317 - Public Opinion Dynamics
   •  MCO 321 - Trends in Advertising
   •  MCO 322 - Advertising Account Planning and Research
   •  MCO 323 - Digital Advertising
   •  MCO 326 - Race and Gender in Mass Communication
   •  MCO 327 - Digital Production: Studio & Field
   •  MCO 329 - Radio Production
   •  MCO 330 - Broadcast Journalism
   •  MCO 335 - The Creative Process in Advertising
   •  MCO 337 - On-Camera Presence, Voice and Diction
   •  MCO 350 - Writing for the Screen
   •  MCO 370 - Writing for Public Relations
   •  MCO 377 - Writing & Reporting for Multiplatform Journalism
   •  MCO 387 - Multiplatform Magazine Journalism
   •  MCO 388 - Sports Journalism
   •  MCO 389 - Online Journalism
   •  MCO 391 - Advanced Writing and Reporting for Sports Journalism
   •  MCO 392 - Advanced Writing and Reporting for Public and Community Affairs
   •  MCO 393 - Business and Financial Reporting and Writing
   •  MCO 394 - Advanced Reporting and Writing for Entertainment, Arts and Culture Journalism
   •  MCO 395 - Writing and Visualizing Data for Journalism
   •  MCO 397 - Research Methods in Mass Communication
   •  MCO 399 - International Mass Communication
   •  MCO 403 - Advertising Campaigns
   •  MCO 405 - Skills of the Broadcast Multimedia Journalist
   •  MCO 410 - Public Relations Case Studies
   •  MCO 413 - Publicity Campaigns
   •  MCO 414 - Advanced Topics in Public Relations: Health Communication
   •  MCO 428 - Digital Production Workshop
 

Page: 1 <- 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11