2019-2020 Undergraduate Catalog 
    
    Apr 19, 2024  
HELP
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 460 - Marketing Strategy and Planning

A study of the process of strategy formulation in marketing. This course emphasizes the integration of knowledge from all previous courses in marketing and related disciplines. Topics include planning and development of policies, implementation and evaluation of the entire marketing strategy. Case analyses and/or simulation games are employed.
Lecture
Credits: 3
Prerequisites: BUS 240 , MKT 301 , MKT 307 , MKT 330 , MKT 414  and senior status
Not Liberal Arts Offered in Fall & Spring
Catalog Navigation
  Catalog Home
  Academic Programs
  Academic Calendar
  Iona College - A Place and a Purpose
  Mission, Vision and Values Statement
  Special Institutes and Programs
  Student Life at Iona
  Facilities and Services
  Admission to Undergraduate Programs
  Financial Information
  Academic Information
  College Core Requirements - Traditional Programs
  School of Arts and Science
  LaPenta School of Business
  Course Descriptions
  Trustees and Administration
  Faculty
  Campus Directory
  Directions to Iona College
  Accreditations, Memberships, Policies